REBEL YELL: ‘Culture Jamming’, The Grassroots War Against Mind Control

Source – stuartbramhall.wordpress.com

“…Culture jammers featured in the film include…Reverend Billy from the Church of Stop Shopping. Filmmakers capture Reverend Billy and his flock praying with Disney Store customers in Times Square to help them resist their compulsion to purchase new Disney products”

Culture Jamming: The Grassroots War Against Mind Control

Culture Jam: Hijacking Commercial Culture – Directed by Jill Sharpe (2001)

Film Review:

Culture Jam is one of my favorite documentaries of all time. It describes a guerilla movement which started in the 1970s and was popularized by the Billboard Liberation Front. The goal of culture jamming is to counter pervasive the consumerist messaging in contemporary society.

The movement came to wide public attention with the publication of Canadian anarchist Kalle Lasn’s 1999 book Culture Jam: The Uncooling of America and the launch of Adbusters magazine

The main focus of the Billboard Liberation Front was to covertly “improve” on billboard advertising to help it more accurately reflect post industrial capitalism. Some examples below:

 

 

 

The Billboard Front altered an ad in the Cala Foods parking lot at Hyde and California to read You have about 10,000 tastebud. kill them all. McDonald’s – I’m sick of it http://www.billboardliberation.com/2010/06/06/mcdonalds-im-sick-of-it/

In den siebziger Jahren warb die Zigarettenmarke Camel in den USA mit “dem Türken”, einer Macho-Werbefigur, die über alles verfügte, was ein Sexsymbol damals benötigte – Schnurrbart, Brusthaare und natürlich immer eine Zigarette im Mund. Im Mai 1978 verpasste die Billboard Liberation Front ihm einen rosa BH. “Wir Männer wollen nicht, dass unsere Körper als Sexobjekte missbraucht werden, mit denen Autos, Zigaretten oder sonst was verkauft werden”, so die Presseerklärung der Gruppe.Das Foto wurde uns von der Billboard Liberation Front zur Verfügung gestellt.

Other culture jammers featured in the film include a woman who operates solo pasting anti-consumerist stickers on cash machines and other high traffic targets and Reverend Billy from the Church of Stop Shopping. Filmmakers capture Reverend Billy and his flock praying with Disney Store customers in Times Square to help them resist their compulsion to purchase new Disney products.

The film, which can’t be embedded for copyright reasons, can be viewed free at

Culture Jam – Jill Sharpe 2001 38:19

Culture Jam documents a movement against advertising and the repurposing of commercial messages by following pranksters and subversive artists as they hijack, subvert and reclaim corporate media space in the battle of public ‘mind-share’ dominated by the consumer culture. Stopping in San Francisco, New York’s Times Square and other parts of the United States, Culture Jam documents some jamming in action—armed with everything from DIY anti-ad stickers, custom neon, to the art of performance and guerilla film screenings—to illustrate just some of what people can do to push back against the saturation of commercial media messages in public space

https://thoughtmaybe.com/culture-jam/

https://stuartbramhall.wordpress.com/

 

 

 

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